Thanks to these iconic images taken by 1960s photographer Henry Clarke, the billowing maxi dress is a summer staple for women who want to look glamorous even by the pool. From the pages of Vogue to the images of socialites like Talitha Getty, the 1960s and 1970s spawned a new kind of traveller: the stylish bohemian. Model Veruschka was its poster girl:
Fashion editors fell in love with exotic locations...
The hypnotic designs of Emilio Pucci became
a motif of this new kind of lifestyle...
Veruschka hanging out in Genaro de Carvalho's studio
Barbara Carrera in a poppy-print organza dress, 1971
Twiggy tries out the luxe-hippie look...
(I can't find the credit for this pic - let me know if you recognise it!)
British designer Anita Quansah makes beautiful tribal-inspired jewellery - the perfect accessory for vintage summer dresses. This purple necklace is from a recent collection:
Socialite Talitha Getty in Italy
Model on steps of Marqueza de Santos' house in Rio, 1966
This 1970s toucan-print dress is incredible...
This style of dressing was documented in Gypset Style
by Julia Chaplin, published in 2009:
Chaplin describes members of the so-called gypset (gypsy-jetset) as 'refugees from Hollywood or Parisian winters... part of an elusive set of people who influence celebrities but are consciously hidden from the tabloids and mass media'.
Byron, Hemingway and Frida Kahlo are the pioneers, according to Chaplin. She names their descendants as Jade Jagger, Nathalie and Sophie Laurence Mignot (in Mexico, below) and champion surfer Sofia Mulanovich, amongst others. We have this book in our Kings Cross studio - customers are welcome to borrow from our library at any time. Get in touch via this link and let us know when you want to come in for a browse.
The influence of 1970s bohemian exoticism is frequently seen in designer collections. This dress from Emanuel Ungaro Resort 2012 captures the mood of the era:
Bold prints in luxurious fabrics were a signature
look for Naeem Khan's Resort 2012 collection:
Juno Says Hello sold a similar dress a while ago, a beautiful 1970s silk maxi with tropical plant print:
Australian designer Camilla Franks dedicated
her entire SS12 collection to 'gypset' style
The corals and fuchsias of 1970s make-up are still popular:
21st century socialites and celebrities continue to embrace the look:
A bride-to-be bought this 1970s silk chiffon one-shoulder maxi dress from Juno Says Hello to wear on her honeymoon:
One of my favourite finds was this 1960s silk bamboo print kimono, sold to a customer last year:
We recently sold this 1970s polka-dot maxi dress to a customer who wanted to wear it as a glamourous cover-up at the beach:
Miranda Kerr was recently photographed wearing
a beautiful floral-print maxi dress
We sold something very similar last summer...
Another customer bought this 1960s jungle-print 'hostess gown'... perfect for poolside:
This blue floral appliqué maxi found a new home earlier this year:
Not forgetting the accessories... These beautiful
Musa sandals are from Net-a-Porter
Click here to view in their online store
Peacock feather swimsuit by Matthew Williamson
Bracelet by Bex Rox
Juno Says Hello is offline for the summer and will be relaunching in November. To be the first to hear when our new collection goes live, please sign up to our newsletter by clicking on this link. In the meantime, if you're looking for travel inspiration I recommend Kirsty Hathaway's brilliant Beach Tomato. Don't forget the sunscreen.. x
Next blog post: Dresses from Studio 54
EDIT: An exhibition of Thea Porter's bohemian 1970s designs is currently on display at the Fashion and Textile Museum. For more details click here.
Moyra Swan wearing a Thea Porter kaftan, photographed by Barry Lategan, Vogue 1971